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johnkweber
Cape Town, Western Cape, South Africa
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Wednesday, July 14, 2010

QR Codes and advertising

According to a very interesting bit of research that I read a few days ago, it seems that advertisements that feature a QR Code or almost 60% more likely to be clicked than normal ads that have text or just a picture.

It seems that the newness of this QR Code technology is a reason that most people are scanning these QR Codes in ads etc.

Apparently the group (cant remember who they were, sorry) created ads that incorporated QR Codes in their pictures banner ads and they had a hit counter attached to the QR Code so that they could measure how many people viewed the ad compared to other ads on the page.